I’ve definitely got a soft spot for good logo design, and a cool logo for something like the Alliance for Climate Protection just adds to the goodness. Something about that specific color of green is great. And then the whole upside-down “m,” simultaneously referencing “me” and “we” is just awesome.
And this commercial, narrated by William H. Macy, sums everything up pretty well, and makes an outstanding Pull for the We Can Solve It movement.
Cool stuff for a good cause.