I’ve mentioned before how much I enjoy the Citroen C4 transformer spot, which incidentally was released years before the Transformers movie. My love for the spot makes it somewhat painful to watch this new spot from Chevy Europe.
It does make me laugh a bit, but the Citroen fan in me cringes just a bit. It’s a clever shot at Citroen, and while I’m not very familiar with Chevy’s marketshare in Europe, I’d imagine taking a shot at Citroen via one of their most widely talked about commercials is a pretty good tactic. Although part of me wants to criticize the creative as an easy parody. But all in all, it seems like a pretty effective spot with a strong message – as much as I hate to admit it.
Follow the jump to check out the original Citroen transformer spot.