Tiji: capturing the imagination

I’ve watched this spot for Tiji a few times now, and every time I see it, it leaves me with a bizarre warm and fuzzy feeling. And my eyes are clued to the screen for the entire two minutes – relatively long for a spot. The combination of the animation, the soundtrack, and the pacing is purely captivating. It’s a simple idea with a simple plot that could be summarized in ten seconds, but instead, DDB France takes a beautiful two minutes to tell the tale.

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