What happens when you stuff helium down your pants?

Cool. Not because it’s an unbranded Levis viral (which there’ve been a few of lately) but because it’s well-filmed and well-planned. The soundtrack is spot on. And the use of an International Scout and a triple-white VW Beetle seems to say they know their target pretty well. I’m impressed – not by the viral aspect, but by the idea as a while.

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