McDonalds is Eggcelent in the morning!

I’ve been a big fan of most of the creative billboards that Leo Burnett Chicago has been turning out for McDonalds of late, like the breakfast sun dial and the salad billboard. This one follows closely in step, with a giant mechanical egg that cracks first thing in the morning, revealing a yolk with “Fresh Eggs Daily” printed on it at the same time as McDonalds will be cooking up fresh eggs. The egg closes back up by 10:30, when breakfast eggs are no longer available and stays shut until the next morning. Brilliant translation/vizualisation of such a simple idea.

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