This just made me smile today. I know that the giant cursor (and bringing the web to life) has been done before, but this just seems like a perfect use of the concept. And it took me a second to figure out what was going on – which I like.
The vans took to the streets of Beijing’s Central Business District to promote DHL’s online tracking. Apparently successful, DHL’s phone inquiry line had a decrease in traffic, while online tracking clicks surged. Cool stuff.