United Airlines: Sea Orchestra

The Olympics are captivating, but so are some of the new spots coming out. This one is probably my current favorite by a longshot:

Created for United by BD’M using the ever-recognizable and unbelievably talented animation of Shy The Sun (part of The Black Heart Gang), this spot breaks free from the usual United world of watercolor and friendly skies and takes it to a bizarrely amusing world of musical sea creatures.

The entire series of five spots United released for the Olympics (all viewable in high quality on the New Work page of BD’Ms website) are creative enough to breath a bit of life into the already-successful United campaign, even if there’s not really much of a direct message (beyond “it’s time to fly”). The combination of The Black Heart Gang’s visual interpretation and the L.A. Philharmonic’s amazing rendition of Gershwin’s Rhapsody in Blue just blows me away and definitely succeeds in creating one of my favorite spots in a while.

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