Tiger Woods, EA Sports and The Jesus Shot Glitch

Just about a year ago, YouTube user Levinator25 posted a video [here] showing a “glitch” in EA Sports Tiger Woods PGA Tour 08 that enabled Tiger to walk on water, or what Levinator25 dubbed “the Jesus Shot.” EA Sports decided to use this clip to their advantage to promote this year’s version of the game:

Pretty brilliant, if you care for my opinion. It seems like YouTube and retaliation/response clips are finally being well-utilized for advertising purposes. The medium of YouTube is finally evolving into something more powerful than a place to post clips. Which is a good thing. Both for us, and for EA Sports.

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2 responses to “Tiger Woods, EA Sports and The Jesus Shot Glitch

  1. pretty brilliant indeed. finally an advertiser who used Utube creatively and effectively. Hell, I’m going to go buy my first gaming system just so I can buy/play TW.

  2. Pingback: Trone—Unmass the Message® » Blog Archive » Don't play with your food, but DO play with your brand

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