Bee-boys. how did I not see this yet?!?

I’ve been a fan (or at least a close follower) of the Haagen Dazs Help the Honey Bees campaign since it’s inception. I even mentioned it during my thesis defense. And every subsequent piece that comes out has intrigued me. But somehow, I managed to miss this particular bit, which just blows me away.

Bizarre yet brilliant. And this pretty much made my day. Check out the rest of the campaign over at Help The Honey Bees.

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