Music for Life and a True Guerilla campaign can be inspirational

I realize this isn’t the most current piece, but i just stumbled across this video again and it made me think a bit So much “guerilla” marketing is minimally guerilla, and is more just experiential or outdoor/ambient. Assuming the campaign was really as powerful as this wrap portrays it to be, it’s a pretty huge impact for minimal effort and such a simplistic idea at heart.

It all supports the charity event “music for life” whose focus this past year was on drinkable water. It won 2 golden, 1 silver and a titanium award at Cannes Lions 2008.

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