Chickens hate the Nissan Altima SE-R?

I know the chicken idea isn’t new, and it’s probably been done before. Possibly even the same idea. The copy (” The 280-hp Nissan Altima SE-R. Make way.”) doesn’t really capture me. but the combination of the art direction and the simplistic idea, executed by TBWA\chit\day Los Angeles, really grabs me. That, and it’s not a product shot of the car. There’s plenty of those floating around. It’s nice to see relatively mainstreams like TBWA and Nissan take a bit of a different path – even if just for a moment.

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