Nike has been doing some impressive stuff lately (actually, pretty much since their inception) and recently the Guy Ritchie Nike Football (soccer, for the US readers) spot I wrote about here made some waves. This newest spot follows the same format of making a film-like cinematic-quality spot with the help of some impressive talent. This new Nike Football spot features LaDainian Tomlinson and Troy Polamalu and the infamous directorial skills of David Fincher (of Fight Club fame).
I’m not a huge football fan, and most of the football spots don’t really do much for me. But this one just blows me away… and makes me take a second look at Nike Football. In one, simple (but beautiful) spot.