A new Pepsi logo. All i can think of when I see it is an airline. It just looks perfect to position on the tail of a 747. I’m not sure what was wrong with the old pepsi logo, and while I see the similarities, this one just looks weird. Even more weird are the Mountain Dew and Gatorade logos (after the jump).
I first read about it the other day at Brand New via Adgoodness and was intrigued. Then Louis was kind enough to make sure I had seen the newest wave of logos from the patent office, including the revised Mt. Dew and Gatorade logos (who decided those were a good idea?!?).
I’m a fan of re-branding, partly because of the attention to the brand it forces those within the company to pay. It gives a reason to truly examine the brand and figure out where it’s going. That being said, I’m not sure that Pepsi really needed to go anywhere. I suppose time will tell… and these are just spec patent graphics, nothing final. But as far as I’m concerned, it doesn’t necessarily bode well for the future of Pepsi co.’s bottles.
Follow the jump to check out all the logos in their redesigned glory [via brand new]