Interactivity and billboards

Somehow, I hadn’t seen this one before. An interactive billboard for Adobe CS3… Pretty incredible, both from a viewer/interface standpoint, and from the programming point of view. It’s well over a year old (it was part of the CS3 launch… and CS4 is in the wings… so it’s not incredibly new), but it’s incredibly cool, and fairly innovative. It was designed by Brand New School for Goodby, Silverstein & Partners. Billboards at their best.

[via billboardom]

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