Wow. I’m really not sure how effective this is, but I am sure of how awesome it is.
Basically, Flogos are giant foam “coulds” in the shape of logos. You get the idea. There’s a ton of info on Flogos over on the Flogos website, including more video samples. This particular promo is even more impressive, because the flying cloud format works perfectly for Kirby, whom I will always have a soft spot for.