Sony Bravia goes zoetropic

Anyone who regularly reads this thing (there are one or two of you, right?) would know, I’m a fairly big fan of the Sony Bravia commercials, and await each commercial with fairly high expectations (like the most recent, Foam City). Anyway, I stumbled across this one today and I’m excited. Apparently the next spot will have something to do with this monstrosity of a zoetrope (the spinning thing that turns static images into a moving picture using some crazy physics defying principles).

Taking photography history and theory classes, I developed a strong love for zoetropes, rotoscopes, and a few other opes. My hopes are high that this will turn out to be epic. According to Gizmodo, this massive zoetrope weighs in at 10 tons and spins at 25mph. sounds impressive already. Supposedly, it’s all promoting Sony’s new MotionFlow interpolation technology. I didn’t read up enough to fully understand, but it sure seems like a zoetropic interpretation would hammer the idea home. Cool stuff. Hopefully.

One response to “Sony Bravia goes zoetropic

  1. I researched this TV by reading reports from a major consumer magazine and the reviews in Amazon. I also looked at the TVs from Samsung in the local stores. But locally this model was very hard to find. I did find next model down in 52 inch and comparables in the smaller sizes.
    Several reviews said the picture was “stunning” or “spectacular”. Well we have owned this TV for 3 weeks now and the picture is truly stunning. As I read in one review, it is like you are on the set watching the characters and action.
    Even our standard DVDs look much better than with our old LCD TV.
    Excellent picture from Sattelite, Standard DVD and Over-the-air sources.
    Simple setup and adjustments. There were minimal tweaks to set things up.
    (but then I only have it hooked up to my home theatre receiver and OTA cable).

    – slow to power on to picture, delays in picture appearing when changing channels or sources. (but not a major issue.
    – Screen is more reflective than most LCDSs I have seen but not as much as Plasma or CRT Tvs. The brightness of the picture does overcome this in my situation but I would check it out if you are using it in a very bright room.

    If I had to do it all over again I would definitely buy this TV.
    I bought it from Amazon and the price was much less than what I could find locally. The delivery went smoothly.

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