The power of idea and story: Asics, Onitsuka, and origami

I’m a sucker for a good story. And the only thing that can make a good story even better is some impressive yet simple illustration. I recently stumbled across this clip that I somehow missed when it first came out. It simply and beautifully describes (and illustrates) the story of Asics, Kihachiro Onitsuka, and the birth of the Onitsuka Tiger. And it makes me want to go buy some tigers.

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One response to “The power of idea and story: Asics, Onitsuka, and origami

  1. Pingback: Onitsuka Tiger gets crazy with “Zodiac Race” « Questioning Reality

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