VW: New Standards. New Tests. more elephants.

This spot makes me smile. Partly because I drive a vw, and always look forward to the level of creativity that agencies bring to Volkswagen spots. This one is simple, a touch edgy, and clever, without being in-your-face funny. And it makes an interesting point about the evolution of the brand. Highlighting “new standards. new tests.” is certainly an interesting tactic beyond just the “a new car!” approach. Cool. Oh… and any spot that uses Franz Ferdinand is good in my book. Done by Agence V, France.

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