This is one of the more interesting competitive campaigns of late. Pretty self explantory, really. McDonalds erected billboards across Western Washington, including the one above which is visible from Starbucks corporate offices. The other billboard in the set reads “Large is the new grande.” Simple and clever way to promote McDonalds Espresso. It’s a more direct and more in-Starbucks’-face approach stemming from their Unsnobby Coffee campaign. Supposedly, Starbucks won’t retaliate with counter-advertising… although I think there’s room for some interesting creative there.
As if Starbucks didn’t have enough problems already. Check out the full story from the Seattle P-I.