Nike Sportswear creates the “hoody on” moment… pimps lomography

Saw this Nike Sportswear clip from BBDO Argentina today. Interesting… I’m not sure how I truly feel about their classifications of “hoody on” vs “hoody off,” but the concept is interesting, and the final product is equally (if not more) interesting. While it’s pretty blatantly in the hipster-lomography-pictures of nothingness, it seems to work pretty nicely.

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