Reducing our environmental footprint, literally.

I love this spot. Mostly because it reminds me (and maybe draws from?) of one my favorite photographers, David Leventhal. It reminds me of his Wild West series from the late 80s… static yet dynamic and captivating. The audio track adds to the ambiance that’s created. There’s something impressive about the spot being almost entirely comprised of miniatures. Kind of works to get the point across, even though I’m not entirely sure I kow why.

The spot is done by DraftFCB Toronto for the World Wildlife Federation Canada. Directed by Woods + Low of OPC, Toronto.

Glossy has a good bit more in the way of details, if you so desire. And the campaign itself is a bit more broad, carrying over to the web at the WWF website.

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One response to “Reducing our environmental footprint, literally.

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