When a good idea gets in the right hands: St. Pauli Soccer Club

It’s amazing what can happen when a good idea is put in the right hands and allowed to flourish. Check out this spot for soccer club St. Pauli.

The spot is promoting “the roughest jacket of the world,” which can be purchased here. The agency, Marke23 handed the idea over to Schöenheistfarm, who did some impressive work for what’s essentially a jacket commercial. Pretty impressive. Especially if you think about all the other less-impressive creative realizations that could have been brought to life.

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