When simple works: LeBron James – Brace Yourself

Virals don’t have to be over the top. They don’t have to involve people jumping into their own pants or exploding soda bottles. They just need to draw a bit of interest. And sometimes the simplest executions can be the most captivating, hence spurring buzz. Which this spot featuring LeBron James certainly has been doing:

The viral, which is being spread fairly quickly, is certainly generating some interesting commentary… time will tell.

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