Audi: “Unbox the Box” – and change its shape…

Every time I stumble across this spot, it makes me smile. Such a simple idea, executed beautifully in stop motion. Simple yet complex, the idea is almost heartwarming. Toss in the unexpected (especially from Audi) track from Woodie Guthrie, and you’ve got a charming spot that breaks far from the standard top-gear-esque euro car spot. The ad itself is from BBH and Passion Pictures. I’m diggin’ it.

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