I’m a bit tired. It’s early and I’m sitting in an airport waiting to go home… but this spot flat out rocks:
W+K Amsterdam amazes once again with a simplistic yet powerful spot for the new Honda Insight. I’m not sold on the car, but this spot blows me away. And the custom-orchestrated soundtrack is dead on perfection. Directed by Erik van Wyk, the spot is a beautiful orchestration of Honda headlights, computer software, and a good dose of creativity. More info on the filming, a behind the scenes, and full credits can be found over at the inspiration room.
Posted in advertising, animation, art, branding, cars, commercials, creativity, design, film, idea, music, simplicity, technology, television, transportation
Let me preface this by saying it’s been a long week. I have to get up early and get to the airport in the morning… my brain is fairly fried, so my judgment may be somewhat impaired… but this is just plain awesome:
I don’t know how I missed this one. or how I didn’t give proper attention the first time. Anway, I’ll be gone for a few days… so enjoy the insane complexities of this clip art clip, courtesy of Oliver Laric via wooster.
I’m all for a crazy billboard. but this one may be a bit far. I applaud the simple, easy to read copy. But I’m not sure what the message is. “Go humans go” could imply a few things… from extoling the laxative properties of oatmeal to proclaiming that the Quaker Oat guy is actually a cybernetic creature from the future coming to eradicate the planet of our species. Either way, the giant Quaker dude is freaking me out a bit. The Quaker Website sheds a bit of light on the subject, but fails to make the billboards any less creepy.
Sometimes, there’s a video/clip/animation that just blows me away. This is one of those times.
I’m a sucker for animation, diagrams, graphs, charts, etc. so this one already starts good. Through in the european techno and the retelling of one of the more bizarre and morbid fairy tales, and you’ve got a winner. Done by Tomas Nilsson, for a “School assignment to reinterpret the fairytale Little red riding hood.” The track is “Sponsored by Destiny” by Swedish electro-pop group Slagsmålsklubben(wiki here). Pretty amazing… And you should take the time to click through to either the vimeo page or the youtube page so you can watch it in HD – significantly more impressive.
Posted in advertising, animation, art, creativity, design, graphic design, knowledge, language, music, technology, visualization
somehow I missed the news that Spike Jonze‘s Where the Wild Things Are will be releasing this Fall… October 16, 2009, to be exact. Featuring the voice talents of Forest Whitaker and James Gandolfini, to name a few. A while back, there were rumors that the entire project was being scrapped and had to be re-shot because of the darkness of it all… so needless to say, I’m stoked to find out that’s not the case. And for some reason, a few different blogs today all decided to post up reminders for me, so I’m echoing the trend. The image above up top is courtesy of the always interesting Black Bunneh Sees.
and the official movie poster: