Extreme and Sheep are usually things I stay away from, especially when they’re together, but in this case, Samsung seems to have hit the proverbial nail on the head with this viral spot that’s getting play all over the net from ad blogs to art sites, and everything in between.
While virals are always questionable in authenticity, this one is clever and creative enough that I don’t even really care that much. Plus the kitchy western music makes it all highly theatrical and slightly comical.
Samsung seems to be succeeding in branding themselves alongside with LED technology. So not much more is needed than sheep in LED suits. Well done. And I have to wonder if sheepvertising is on the rise.