Some billboards don’t make sense: The Quaker Oat Guy is Back (and scares the oats out of me)

quaker_oats_go_humans_goI’m all for a crazy billboard. but this one may be a bit far. I applaud the simple, easy to read copy. But I’m not sure what the message is. “Go humans go” could imply a few things… from extoling the laxative properties of oatmeal to proclaiming that the Quaker Oat guy is actually a cybernetic creature from the future coming to eradicate the planet of our species. Either way, the giant Quaker dude is freaking me out a bit. The Quaker Website sheds a bit of light on the subject, but fails to make the billboards any less creepy.

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