Honda insight: “Let It Shine” … Honda continues to shine

I’m a bit tired. It’s early and I’m sitting in an airport waiting to go home… but this spot flat out rocks:

W+K Amsterdam amazes once again with a simplistic yet powerful spot for the new Honda Insight. I’m not sold on the car, but this spot blows me away. And the custom-orchestrated soundtrack is dead on perfection.  Directed by Erik van Wyk, the spot is a beautiful orchestration of Honda headlights, computer software, and a good dose of creativity. More info on the filming, a behind the scenes, and full credits can be found over at the inspiration room.

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