BMW knows how to play chess

Automotive advertising is no stranger to occasionally blatantly competitive marketing techniques… but this one just may take the proverbial cake – or the King, if you will.

bmwcheckmate

photo via bmwblog.com

Check out more images and a quick video clip from whom I’m assuming is the agency behind this placement, Juggernaut Advertising, over at AutoEvolution. Additional photos can also be found at Juggernaut’s Flickr.

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