There are so many ad campaigns that try to do nifty/kitchy/etc./etc. kinds of executions that usually seem to fall a bit short. This McDonalds’s billboard at London’s Picadilly Citcus acually pulls of a bunch of interactive advertising stuff pretty well. And there’s actual proof… not just hypothetical connections and interactions.
Done by Shiny Red, it proves that every now and then McDonalds can still do some cool stuff. Definitely an interesting use of Flickr. Sure, some of the connections don’t really make much sense, and the YouTube page isn’t quite hitting on all cylinders, but all in all, it’s pretty cool.