Maybe green really is the new black?

I’m apprehensively fascinated by the recent increase in quality creative for green topics; whether Greenpeace, the EPA, the NRDC, or a clothing company, the quality of creative and the directness of the “green” messages is impressive. I stumbled across this spot via Osocio today.

While it’s not completely polished, the ideas and the execution are both there to tackle an issue that was once relegated to public service announcements. And while a quick visit to the BlueAvacado website reveals it’s a fairly simple marketing message to increase sales of their reusable shopping bags, I’m okay with it because the messages of social change are being presented in a more apparent and more creative fahion. And they’re actually doing some pretty positive public work as well. Interesting to watch the evolution.

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