Need to generate hype? try a flashmob, MC Hammer Style

This “flash mob” is just too beautiful not to share:

The beauty lies in the chosen location of a trendy skinny-jean boutique on Sunset Blvd. and the extreme determined Hammer-esque attitudes of the dancers. Apparently they’d had practice: here’s a video from a few weeks ago on Santa Monica Blvd. in front of the Troubadour.

The interesting thing is that at the end of the Sunset Blvd. video, there’s a URL,, which takes you to the splash page for Hammer’s new reality TV show, where, among other things, this video is embedded on the site.


I have to question the true flashmob nature of the video clips above, and I can only begin to guess how big of a hand A&E TV had in the whole process. Oh. and in case you were worried, you can follow Hammer on Twitter! (seriously?)

Regardless, it seems to be a pretty effective way to create hype for your new TV series, and it looks like it’s working.

I mean really… who’s thought about Hammer in the past few years?

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