MCA, Cancer, The Beastie Boys, and how social media is changing the news

Yesterday, The Beastie Boys’ Adam Yauch and Adam Horovitz  (more commonly known MCA and Ad Rock) put up a YouTube video as a splash page to the Beastie Boys homepage basically announcing that MCA has cancer of the parotid gland and a lymph node and they would be postponing tour dates and their much-anticipated upcoming new album release.

Fortunately, they didn’t seem all that concerned, so hopefully all will work out well. It’s interesting to see YouTube replacing the traditional press release. The Beastie Boys release their message via YouTube, and the news outlets, including giants like the New York Times, are writing articles entirely based from the video. (NTY article) It’s a unique format in that it offers both information (assuming the creator provides it), and quotes that one can’t extract from a traditional press release. The reporters can comment on mood, atmosphere, setting, and tone, all of which don’t exist in a normal press release. Interesting to see, and certainly speaks volumes for the validity of (at least some) social media outlets.

And as expected, as soon as the news broke, MCA’s Wiki Page was ammended like clockwork.

On a side note I’m amused by the NTY article referring to the guys as Mr. Yauch and Mr. Horovitz. makes me chuckle a bit.

And in other Beastie Boys news, there’s a recently released closer-to-finished version of “Too Many Rappers” featuring Nas. You can check it out here.

illcommunicationAnd one other Beastie Boys tidbit: Fifteen years have now passed since Spike Jonze directed the video for “Sabatoge” and the Beastie Boys have released a remastered version of Ill Communication, complete with a bonus disc of extra tracks. Definitely worth picking up.

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