Commercials above the law

I have a soft spot for local TV spots. Who doesn’t? There’s something about the bizarre combination of a lack of technology, lack of direction and assumption that you’re creating one of the greatest commercials of all time that really touches my heart. And moving to the southwest has provided a plethora of new local TV ads to feast one. There’s one, however, that seems to get air time on every channel at every commercial break, and I haven’t decided how I feel about it yet. It’s Dallas attorney Brian Loncar, “The Strong Arm.” A unique character, to say the least.

and the newest bizarre spot:

I’ve got to give the guy props for having his own YouTube channel. And production quality isn’t bad, especially compared to Eugene standards… and he was able to get (pay) Shatner to appear in one of his commercials (which I can’t yet track down on-line… I’m working on it).

Although it turns out there are a fair number of other law firm spots that Loncar’s competing with. There was an Esquire posta few months back showcasing some other gems alongside The Strongarm, like this guy:

It seems like there’s some definite hidden potential in the Law Firm Advertising sector… i can only imagine what some of these guys could achieve with some superb creative direction and some big-budget special effects. Although nothing will ever come close to my personal hero: Mr. Appliance:

Oh… any to anybody reading from the wonderful TV commercial breeding ground of Eugene, OR, when the hell did Mr Appliance get into the used car business?

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