Growing up in the greater metropolis of the Nike empire, my high school was one of the early testing grounds for Nike’s “Grind”, which was kind of cool, except for that year that they realized the field was way too hard and that’s why people were breaking so many bones and they had to replace the entire field… but I digress. The technology has come a long way, and this minute-long video from ManvsMachine Design & Motion Studio in London promoting Nike’s Reuse-A-Shoe campaign is pretty beautiful.
The animation is gorgeous, the music is spot-on, and the voiceover works beautifully as well. Nice when it all comes together.
Check out the full project page over at ManvsMachine’s site.