Category Archives: advertising

“Hands” tries to give Honda a hand

Hondas sales figures have’t been so good lately, and coincidentally, the Honda I was driving finally had enough and gave up. But this impressive showing from Weiden + Kennedy London proves that unlike my car, Honda still has some breath. Beautifully creative with strong reference stylistically to the classic honda spots like Cog.

Nice to see Honda still fighting.

Advertisements

Old shoes provide fuel for some beautiful animation from ManvsMachine

Growing up in the greater metropolis of the Nike empire, my high school was one of the early testing grounds for Nike’s “Grind”, which was kind of cool, except for that year that they realized the field was way too hard and that’s why people were breaking so many bones and they had to replace the entire field… but I digress. The technology has come a long way, and this minute-long video from ManvsMachine Design & Motion Studio in London promoting Nike’s Reuse-A-Shoe campaign is pretty beautiful.

The animation is gorgeous, the music is spot-on, and the voiceover works beautifully as well. Nice when it all comes together.

Check out the full project page over at ManvsMachine’s site.

[via CreativeBloq]

What does Ewan McGregor know about The Bauhaus? Apparently enough to narrate a mini-series of six videos that give a brief history of some major design movements, out out by The Open University.

You can view all six videos from Gothic Revival to Postmodernism on youtube by clicking here. The videos are concise, the animation clean. They distill concepts a bit heavily and leave out significant elements (like distilling Modernism to a quote from Mies van der Rohe?) but for about two minutes of learning, it’s pretty excellent. All six segments are definitely worth the time to watch. Very cool stuff.

[via Co.Design]

A busy few weeks (OR to NYC to OR to SD and back)

It’s been a bit crazy lately. A week in New York with a group of 50 or so of the best and brightest from the UofO School of Journalism. Ad agency visits, sight seeing, portfolio stuff, great food(kimchi and blue cheese pocket from Momofuku Milk Bar? Amazing!), and lots of absorbing Manhattan.

Back to Eugene for two days of work, then a trip down to San Diego for a week. Busy, but just enough time to relax a bit and process the week in NYC.

La Jolla on flickr

So insights gleaned? I love visiting NYC, but I’d have to have a really compelling reason to end up there permanently. The advertising industry is shifting quickly in terms of channels and media possibilities, but there’s still a metric crapton of garbage being pushed through those channels. Don’t get me wrong – I think advertising today is brilliant and there are some pieces and people doing incredible work – but those pieces and people are few and far between in a sea of monotonous garbage. Times are changing, but many of the archaic problems still exist.  Which just continues to make me want to help those people who can actually perpetuate positive change in the industry. And maybe that’s my biggest takeaway from the last few weeks – there’s tremendous opportunity to fix the problems of the world. The advertising world and the greater world as a whole.

Why does Australia have the craziest beer commercials?

So as some of you know, I had a short internship doing work for AB, i.e. Anheuser Busch… aka, Bud. I worked on some pretty extreme, pretty intense beer commercials. but I’m not sure that any really came close to this gem:

wow. The Aussies always have some good beer spots. but this spot for Hahn SuperDry might take the cake.

And an insider (and beer geek’s) tip: when a brewing company spends more on advertising than making the beer, I usually pass.

That being said, I’d love a ferret that could hand-cap my brews.

Now I want a new pair of Nike Frees

Sometimes, I see stuff that just blows my mind. This is one of those things:

W+K Tokyo gathered up Japanese DJ duo Hifana and got Tomoaki Yanagisawa from 4nchor5 la6 to rig up the shoes, which have flexible accelerometers wired through ’em, and Daito Manabe did the sound programming. The result? Awesomeness.

Some more crazy behind-the-scenes photos are over at Daito’s site here.  Now I want to go get a new pair of Nike Frees. That, and some of those orange-box speakers!

[via hypebeast]