So as some of you know, I had a short internship doing work for AB, i.e. Anheuser Busch… aka, Bud. I worked on some pretty extreme, pretty intense beer commercials. but I’m not sure that any really came close to this gem:
wow. The Aussies always have some good beer spots. but this spot for Hahn SuperDry might take the cake.
And an insider (and beer geek’s) tip: when a brewing company spends more on advertising than making the beer, I usually pass.
That being said, I’d love a ferret that could hand-cap my brews.
The focus of everything (relatively, of course) is become increasingly content and production-centric. Blog posts, facebook wall updates, new product launches, new campaigns, etc. etc. Content production is great and all, but when the content itself starts to lack, then what good is it?
I’m constantly surprised and disappointed by the lack of quality, finesse, and attention to detail that some cool ideas/products/people are receiving. Content just for the sake of content, regardless of polish, isn’t always a good thing. Sometimes paying close attention to minute details can make a world of difference. Take this example from Widmer Bros. Brewing Co. in Portland. The product itself is the beer, and sure, they made some decent labels to package it. But the real attention to detail is the unique and rotating “prost” printed under each and every cap.
(click the image for hi-res, CC licensed)
That kind of detail is what works toward better product recognition, better name recognition, and just an all-around better product. In a time when everyone is spewing anything and everything across the world via twitter, facebook, YouTube, and even eBay, Etsy, and other retail outlets – even extending to the local grocery store, it’s nice to see some people still taking the time to look at each and every detail. Although Widmer was paying attention to the details several years ago when they re-designed their UPC Codes. Its good to see they still pay attention.
Posted in advertising, art, beer, branding, creativity, design, food, graphic design, idea, logo, packaging, Photography, product design
Last Christmas, I was blown away by the Amstel Light Subway Beer Symphony, and it changed how I thought about beer bottles. Well just over a year has passed, and something similar, yet beautifully different pops up. While the Amstel execution was an interesting and slightly edgy process, This spot by GP Y&R [Melbourne] for Victoria Bitters (VB) is the opposite – planned, refined, and well-polished.
I know people that are die-hard VB fans, and this spot speaks to that love in both a clean and fun tone, bringing in the “celebrity” aspect of the Melbourne Symphony Orchestra and the Orchestra Victoria. Plus it indirectly highlights the bottle sizes as a product attribute. Very impressive indeed. Oh – and the laugh of composer/conductor Cezary Skubiszewski at the end is what makes it perfect.
Check out a great “making of” video with the creatives and the conductor after the jump!
Yeah. I’m not sure I really see the connection between beer and Nike’s either. But that doesn’t mean I’m complaining.
When the Nike Heineken Dunk came out a few years back, I was intrigued and perplexed. Although partly because I’ve never understood the infatuation with Heineken (no offense to anybody out there). The announcement of a summer ’08 release of a Newcastle Dunk is an entirely different story, although admittedly partly because I have a special place in my heart for the Newcastle brand. I appreciate the heritage, the history, the packaging, and the simple branding that Newcastle Brown Ale already has. Refreshing in the sea of in-your-face beer labels, on which some accounts I’ve had the pleasure of dealing with. Anyway, I think the strength of the Newcastle brand translates beautifully into the Nike SB Dunk. And in short: I can’t wait.
P.S. Even if you’re not a Nike or a beer fan, check out Newcastle’s website. An interesting (and fairly successful) branding & image campaign.
A few Newcastle SB links (with photos) after the jump, if you’re into that sort of thing.
So I was looking at the bottom of a six-pack of Widmer Hefeweizen for some reason that I can’t quite remember, when I noticed the UPC. I’ve always been a fan of UPCs, probably because I always hope I can tilt them at an extreme angle and there’ll be a hidden message that will suddenly appear. What I found this time was probably cooler in the long run. The barcode (pictured above) has wheat growing out of it (hefeweizen being an unfiltered wheat beer), which is pretty awesome. It practically made my day.
I then remembered the whole Cannes Titanium “controversy” thing from this past year where Design Barcode Inc. won the Titanium (click here for the AdFreak article & eminent discussion). It got me thinking about other barcodes I love (Puma’s shoe box barcodes, for example). Why can’t cool barcodes be everywhere? I’d really love to see more – it’s those little things like that which really make my day. For a few more, check out Barcode Revolution and Berlin-based design house Pfadfinderei. Seriously. I want barcodes like the one above to be on everything.
I spent a summer learning and living beer advertising. The horizon looked less than promising as far as mass produced beer beverages were concerned. Then stuff like this comes along and completely changes my mind. This is definitely up there in my personal top ten greatest beer advertising concepts/executions. So not beer. So much more. But still the focus on the beer. Brilliant. Get the details here (from Shedwa).