Category Archives: bizarre

The naming of products is a difficult matter. Or is it? Just look at the typefaces!

 

There is a time and a place for every typeface. Yes, even Comic Sans. But that doesn’t mean that there aren’t typefaces that I despise with a passion. For many, it’s Comic Sans.  So much so, that there are entire websites like Ban Comic Sans dedicated to it’s atrocities. I don’t personally mind Comic Sans that much. My ‘Comic Sans’, if you will, is the typeface Giddy Up. Something about the fake cowboy motif and the stars just kind of irks me. I realize there’s a time and a place where it works as display type, but I hope I’m never around for that time or that place. Which led me to be completely floored when I came across this:

Giddy Up & Go Granola Packaging

Giddy Up & Go close-up

The Giddy Up & Go granola from Thoughtful Foods was pretty good. But I can’t figure out what happened with the name! How does a product end up with the same name as the prominent typeface that’s used on it’s packaging?!? There are two possible scenarios that I was able to come up with:

Scenario #1:

“Our product is called Giddy Up & Go granola. What typeface should we use for our packaging?”

“Oh hey! Look! There’s an awesome typeface that has the same name as our Granola!”

“We should use that! And be sure to put a drop shadow on it too!”

or

Scenario #2: We have this product, but we can’t figure out what to call it. We have these typefaces that we like for the packaging.

“Ooh! I like that swirly typeface… what’s it called?”

“It’s called Giddy Up.”

“That’s a great name! Lets call it “Giddy Up Granola!” and give it a drop shadow!”

I’m flabbergasted and dumbfounded. How does this happen? And why did it need that drop shadow on top of it all? The food might be ‘Thoughtful” but I’m not convinced the design is.

Why does Australia have the craziest beer commercials?

So as some of you know, I had a short internship doing work for AB, i.e. Anheuser Busch… aka, Bud. I worked on some pretty extreme, pretty intense beer commercials. but I’m not sure that any really came close to this gem:

wow. The Aussies always have some good beer spots. but this spot for Hahn SuperDry might take the cake.

And an insider (and beer geek’s) tip: when a brewing company spends more on advertising than making the beer, I usually pass.

That being said, I’d love a ferret that could hand-cap my brews.

The Beastie Boys have produced an Epic

An epic in the most traditional sense.

Revisiting the classic “Fight for Your Right” music video and picking up where it left off, the Beasties have produced a 20+ minute long star-studded epic. Danny McBride as MCA, Elijah Wood as Ad Rock and Seth Rogan as Mike D, it’s hard to imagine it gets better. But it does. They battle their future selves, played by John C Riley, Will Ferrel and Jack Black…

and the list of cameos is shocking: Rainn Wilson, Rashida Jones, Jason Schwartzman, Ted Danson, Steve Buscemi, Stanley Tucci, Susan Sarandon, Chloë Sevigny, Will Arnett,  Zach Galifianakis, Orlando Bloom, Amy Poehler, Alicia Silverstone, Maya Rudolph, David Cross, Kirsten Dunst and Laura Dern. Wow.

The short film is full of reverences to previous videos, song lyrics, and random tidbits of the Beastie Boys long and colorful history. Pretty awesome.

In an official statement, the video is hailed for “finally [revealing] the epic tale featuring Beastie Boys of the past, present and future for the world to see. The tale, of course, is the 1987 saga involving the fighting of one’s God-given right to party.”

Sheer brilliance while self-analyzing themselves. About what I’d expect. As soon as I find a full-length stable video, I’ll throw it up here. It’s played a few places/times, but the official release is tomorrow, Saturday 4/23 at 10:30 Eastern at the Beastie Boys website.

Sometimes headlines can actually be clever?

I’m not going to lie… I’m not a huge fan of The Oregonian. between some of their political viewpoints, public policy stances, and honestly mediocre writing, I barely glance at anymore. But that’s no reason not to point out the brilliance of this headline:

and the photo ain’t bad, either. In the doldrums of the winter-spring-greyness season, a bit of humor is difficult to muster up, let alone slap across the front page of the paper. I’m digging it.

Alex Trebek can certainly call the shots

Indeed, as many of you know, I graduated from the University of Oregon – thus I am a Duck. And I grew up idolizing George Alexander “Alex” Trebek. That being said, even if you hate the Ducks and aren’t a fan of the Trebek, this is still brilliantly amazing:

There are a lot of random videos, clips, mash-ups, etc. floating around, but there is something so genius about the timing, the pacing, and the tone of Trebek that makes this one stand apart. (And big thanks to krobb for pointing this one out!)

some posts just don’t need a title

I know it’s not new, but it still makes me smile. And the added bonus is everytime I hear, see, or hear mention of Kanye, I think of this.

Zach Galifianakis and Bonnie ‘Prince’ Billy.

Something from (almost) nothing

I’ve always been a proponent of simplicity. whether in idea, execution, or just life in general, simplicity is never a bad thing. And in everything from advertising to film to food, there seems to be an overwhelming trend toward grandiosity (just think of the most recent blockbuster film). Sometimes, simple can be just as effective. Sometimes a bit of time and a few bucks can yield results as interesting as muti-million-dollar special-effects. Like this music video from Fujiya & Miyagi, which is neither brand spankin’ new nor earth shattering, but it’s pretty solid and makes me smile.