Category Archives: creativity

“Hands” tries to give Honda a hand

Hondas sales figures have’t been so good lately, and coincidentally, the Honda I was driving finally had enough and gave up. But this impressive showing from Weiden + Kennedy London proves that unlike my car, Honda still has some breath. Beautifully creative with strong reference stylistically to the classic honda spots like Cog.

Nice to see Honda still fighting.

National Geographic Found unearths the beauty of the past

National Geographic Found

I just stumbled across this incredible site from National Geographic in celebration of their 125th year. It showcases photos from the archives (some never before published) as curated by National Geographic’s William Bonner.

There are some stunning photos unearthed that pay homage to the importance of photojournalism and the power of a well-crafted image.

found-logo3

Also of particular interest to typophiles is the description on the About page regarding Ludwig Light, the typeface used in the “Found” logo, somewhat ironically ‘found’ by Nat Geo designer Roy Wilhelm. Worth a read as well.

Old shoes provide fuel for some beautiful animation from ManvsMachine

Growing up in the greater metropolis of the Nike empire, my high school was one of the early testing grounds for Nike’s “Grind”, which was kind of cool, except for that year that they realized the field was way too hard and that’s why people were breaking so many bones and they had to replace the entire field… but I digress. The technology has come a long way, and this minute-long video from ManvsMachine Design & Motion Studio in London promoting Nike’s Reuse-A-Shoe¬†campaign is pretty beautiful.

The animation is gorgeous, the music is spot-on, and the voiceover works beautifully as well. Nice when it all comes together.

Check out the full project page over at ManvsMachine’s site.

[via CreativeBloq]

What does Ewan McGregor know about The Bauhaus? Apparently enough to narrate a mini-series of six videos that give a brief history of some major design movements, out out by The Open University.

You can view all six videos from Gothic Revival to Postmodernism on youtube by clicking here. The videos are concise, the animation clean. They distill concepts a bit heavily and leave out significant elements (like distilling Modernism to a quote from Mies van der Rohe?) but for about two minutes of learning, it’s pretty excellent. All six segments are definitely worth the time to watch. Very cool stuff.

[via Co.Design]

A busy few weeks (OR to NYC to OR to SD and back)

It’s been a bit crazy lately. A week in New York with a group of 50 or so of the best and brightest from the UofO School of Journalism. Ad agency visits, sight seeing, portfolio stuff, great food(kimchi and blue cheese pocket from Momofuku Milk Bar? Amazing!), and lots of absorbing Manhattan.

Back to Eugene for two days of work, then a trip down to San Diego for a week. Busy, but just enough time to relax a bit and process the week in NYC.

La Jolla on flickr

So insights gleaned? I love visiting NYC, but I’d have to have a really compelling reason to end up there permanently. The advertising industry is shifting quickly in terms of channels and media possibilities, but there’s still a metric crapton of garbage being pushed through those channels. Don’t get me wrong – I think advertising today is brilliant and there are some pieces and people doing incredible work – but those pieces and people are few and far between in a sea of monotonous garbage. Times are changing, but many of the archaic problems still exist. ¬†Which just continues to make me want to help those people who can actually perpetuate positive change in the industry. And maybe that’s my biggest takeaway from the last few weeks – there’s tremendous opportunity to fix the problems of the world. The advertising world and the greater world as a whole.

The Uncluded: blending musical genres in the best ways with genius lyrics

What happens when legendary and groundbreaking hip-hop artist/producer Aesop Rock teams up with grammy winning, critically acclaimed singer songwriter Kimya Dawson? This:

Lyrics that are genius, beautiful, heart wrenching and smart. Melodies and beats that are dynamic and vibrant. The blending of genres, styles, and talents. This is music at its best. Self expression, coping, therapy, exploration, fear, adversity, and other fairly weighty subject matter. But it’s handled with a beautiful craft and a touch of humor that keeps it beautifully approachable.

The Current now has the entire album, Hokey Fright, available to stream now pre-release! The album releases on May 7th from Rhymesayers Entertainment.

 

Food, cityscapes, and photography: three things that don’t usually go together so well

I’m a fan of food. Not just eating it, but making it, crafting it, and yes, even photographing it. Which is why I find this so awesome:

Swedish art director Peter Johansson teamed up with Swedish food lab Atelier Food to create this amazing foodscape that comes shockingly close to resembling a city.

From Johansson’s website:

The Atelier Food still life is built on a grid. The still life
represents the work of Atelier Food and the connection between food and
society. It links the playfulness and creativity within the project with
the ambitious goals and long-term challenges. In the spirit of the
whole Atelier Food project it is also a creative co-operation between a
chef, one Art Director and one Photographer.

Photography by Henrik Petersson. More photos at Johansson’s website. Now I’m hungry.

[via Its Nice That]