There is a time and a place for every typeface. Yes, even Comic Sans. But that doesn’t mean that there aren’t typefaces that I despise with a passion. For many, it’s Comic Sans. So much so, that there are entire websites like Ban Comic Sans dedicated to it’s atrocities. I don’t personally mind Comic Sans that much. My ‘Comic Sans’, if you will, is the typeface Giddy Up. Something about the fake cowboy motif and the stars just kind of irks me. I realize there’s a time and a place where it works as display type, but I hope I’m never around for that time or that place. Which led me to be completely floored when I came across this:
The Giddy Up & Go granola from Thoughtful Foods was pretty good. But I can’t figure out what happened with the name! How does a product end up with the same name as the prominent typeface that’s used on it’s packaging?!? There are two possible scenarios that I was able to come up with:
“Our product is called Giddy Up & Go granola. What typeface should we use for our packaging?”
“Oh hey! Look! There’s an awesome typeface that has the same name as our Granola!”
“We should use that! And be sure to put a drop shadow on it too!”
Scenario #2: We have this product, but we can’t figure out what to call it. We have these typefaces that we like for the packaging.
“Ooh! I like that swirly typeface… what’s it called?”
“It’s called Giddy Up.”
“That’s a great name! Lets call it “Giddy Up Granola!” and give it a drop shadow!”
I’m flabbergasted and dumbfounded. How does this happen? And why did it need that drop shadow on top of it all? The food might be ‘Thoughtful” but I’m not convinced the design is.
I’m a fan of food. Not just eating it, but making it, crafting it, and yes, even photographing it. Which is why I find this so awesome:
Swedish art director Peter Johansson teamed up with Swedish food lab Atelier Food to create this amazing foodscape that comes shockingly close to resembling a city.
From Johansson’s website:
The Atelier Food still life is built on a grid. The still life
represents the work of Atelier Food and the connection between food and
society. It links the playfulness and creativity within the project with
the ambitious goals and long-term challenges. In the spirit of the
whole Atelier Food project it is also a creative co-operation between a
chef, one Art Director and one Photographer.
Photography by Henrik Petersson. More photos at Johansson’s website. Now I’m hungry.
[via Its Nice That]
So as some of you know, I had a short internship doing work for AB, i.e. Anheuser Busch… aka, Bud. I worked on some pretty extreme, pretty intense beer commercials. but I’m not sure that any really came close to this gem:
wow. The Aussies always have some good beer spots. but this spot for Hahn SuperDry might take the cake.
And an insider (and beer geek’s) tip: when a brewing company spends more on advertising than making the beer, I usually pass.
That being said, I’d love a ferret that could hand-cap my brews.
The focus of everything (relatively, of course) is become increasingly content and production-centric. Blog posts, facebook wall updates, new product launches, new campaigns, etc. etc. Content production is great and all, but when the content itself starts to lack, then what good is it?
I’m constantly surprised and disappointed by the lack of quality, finesse, and attention to detail that some cool ideas/products/people are receiving. Content just for the sake of content, regardless of polish, isn’t always a good thing. Sometimes paying close attention to minute details can make a world of difference. Take this example from Widmer Bros. Brewing Co. in Portland. The product itself is the beer, and sure, they made some decent labels to package it. But the real attention to detail is the unique and rotating “prost” printed under each and every cap.
(click the image for hi-res, CC licensed)
That kind of detail is what works toward better product recognition, better name recognition, and just an all-around better product. In a time when everyone is spewing anything and everything across the world via twitter, facebook, YouTube, and even eBay, Etsy, and other retail outlets – even extending to the local grocery store, it’s nice to see some people still taking the time to look at each and every detail. Although Widmer was paying attention to the details several years ago when they re-designed their UPC Codes. Its good to see they still pay attention.
Posted in advertising, art, beer, branding, creativity, design, food, graphic design, idea, logo, packaging, Photography, product design
Sometimes you have to be direct to get your message across. Like this beautiful bit of package design courtesy of the Hain Celestial Group:
Apparently organic foods and subtlety don’t go hand in hand. Although I suppose it is somewhat attention grabbing and effective, in an annoying sort of way. I’m fine with my rice crisps not having any attitude, thank you. Anyway…
Once again, I’m in the process of moving again, although just a few miles away this time – not half way across the country. So at the moment, I have no internet and no substantial time. Add to it the duties involved with showing a visiting friend around the area, and unfortunately the blog has fallen by the wayside. Dare I say it, I’m on a non-blogging staycation! (imagine regurgitation sounds here).
Anyway, a photo for all you photo lovers from my recent trip to White Sands National Monument.
Most likely, assuming all goes according to a loose plan, semi-regular posting should theoretically resume in a few days.
Posted in advertising, art, bizarre, branding, crazy, creativity, design, food, graphic design, language, packaging, Photography
The naming of products is a difficult matter… or so it seems. It’s just a prototype at the moment, but product design specifications aside, this might be one of the worst product names I’ve seen in a while.
yep. I would have loved to be part of the discussion where they decided that “Beanzawave” was the name they would plaster across the world’s smallest microwave. And that’s not even considering that the product is powered via USB and theoretically uses phone radio frequencies to heat mini cups of beans for those who can’t bare to leave their desk for even a moment. Apparently the Microwave Association doesn’t think too highly of the product at the moment… I’ll be curious to see if this one ever hits store shelves.
And hopefully, it will have a better name than Beanzawave.
I’m not usually a huge fan of overtly manly guides to anything, thus I was leery about Gear Patrol’s upcoming “Be A Better Man in 30 Days.” But Gear Patrol, a blog that defines itself as “The Definitive Resource for the Ever-Evolving Man” and typically is a blend of luxury, style, sports, and technology may be on to something with this series.
Yesterday’s feature was tie and shirt pairings, today’s post was a brief rundown on “properly ordering a steak.” Simple, well done, and an interesting blend of style, commentary, and just enough machismo to give it character without coming off as a bit contrived. If you’re bored, it just might be worth watching (which is more than I can say for most stuff out there).