The focus of everything (relatively, of course) is become increasingly content and production-centric. Blog posts, facebook wall updates, new product launches, new campaigns, etc. etc. Content production is great and all, but when the content itself starts to lack, then what good is it?
I’m constantly surprised and disappointed by the lack of quality, finesse, and attention to detail that some cool ideas/products/people are receiving. Content just for the sake of content, regardless of polish, isn’t always a good thing. Sometimes paying close attention to minute details can make a world of difference. Take this example from Widmer Bros. Brewing Co. in Portland. The product itself is the beer, and sure, they made some decent labels to package it. But the real attention to detail is the unique and rotating “prost” printed under each and every cap.
(click the image for hi-res, CC licensed)
That kind of detail is what works toward better product recognition, better name recognition, and just an all-around better product. In a time when everyone is spewing anything and everything across the world via twitter, facebook, YouTube, and even eBay, Etsy, and other retail outlets – even extending to the local grocery store, it’s nice to see some people still taking the time to look at each and every detail. Although Widmer was paying attention to the details several years ago when they re-designed their UPC Codes. Its good to see they still pay attention.
Posted in advertising, art, beer, branding, creativity, design, food, graphic design, idea, logo, packaging, Photography, product design
So lots has happened in this past month, causing this blog to unfortunately fall to the wayside. In a whirlwind turn of events, I somehow found myself in retail management (ironically – and dangerously – in footwear), and simultaneously short-staffed and without an assistant, resulting in roughly 80-hour weeks (I wish I was exaggerating). Today is my first day I haven’t had to work 11 hours in nearly a month. Assuming all goes well, I hope to resume the stream-of-conscious aggregation of thoughts that this blog had become.
And to kick things back off on a solid graphic-design foot, here’s a classic that never gets old, and pretty much describes my life for the past month or so: Lokesh Dhakar’s “Coffee Drinks Illustrated:”
Hopefully this won’t be the last post for another month…
Sometimes you have to be direct to get your message across. Like this beautiful bit of package design courtesy of the Hain Celestial Group:
Apparently organic foods and subtlety don’t go hand in hand. Although I suppose it is somewhat attention grabbing and effective, in an annoying sort of way. I’m fine with my rice crisps not having any attitude, thank you. Anyway…
Once again, I’m in the process of moving again, although just a few miles away this time – not half way across the country. So at the moment, I have no internet and no substantial time. Add to it the duties involved with showing a visiting friend around the area, and unfortunately the blog has fallen by the wayside. Dare I say it, I’m on a non-blogging staycation! (imagine regurgitation sounds here).
Anyway, a photo for all you photo lovers from my recent trip to White Sands National Monument.
Most likely, assuming all goes according to a loose plan, semi-regular posting should theoretically resume in a few days.
Posted in advertising, art, bizarre, branding, crazy, creativity, design, food, graphic design, language, packaging, Photography
As many know, I hold a special place in my mind for restaurants and markets. That’s part of the reason that good design for food establishments makes me so happy.
All designed by Mucca Design for Brooklyn Fare, it’s simple, direct, and an absolutely perfect blend of crisp and ballsy copy with exceptionaly clean, almost modernist design (that kind of reminds me of the W+K work for The Guardian).
Eat Me Daily has an awesome write up with great info and an awesome video.
Nike Sportswear Stories showcases Nikesportswear (NSW) Italy’s new line-up an in incredibly complex and equally creative fashion. Clothing lookbooks have gotten more and more complex, often at the expenese of actually highlighting the clothes. These stop-motion exposees tell stories while still showcasing the clothes themselves. Impressive and definitely worth a look.