Category Archives: guerrilla

Nike follows the viral rule book: Blue Lobster SB Dunk?

concepts nike lobster dunk

Nike usually does some impressive work across the board. This time around, it’s no different.

Nike SB blue lobster dunk Concept

The posters, signs, and wall pastings started showing up around Boston last week. Then the blog chronicling the dangers of this hazardous blue lobster showed up, complete with some fairly impressively produced video clips, and the usual smattering of viral-style clips like this one:

Then today, Boston skateshop Concepts announced the release of a limited edition shoe, the Nike SB Dunk Low “Blue Lobster.”

Lobster DunkLast summer, the original Concepts Lobster Dunk made quite a splash, without quite this much Nike/Concepts hype.

While a cool concept (no pun intended), it seems a bit overhyped, a bit over-viraled, if you will. And to go from first viral leak to final announcement of the shoe drop in less than 2 weeks feels a bit rushed. They’re still releasing viral concept videos after already announcing the shoe… just seems a bit rushed and not fully put together. The blog is just a simple wordpress blog (not that there’s anything wrong with that… just look at this blog) and a few clicks lead to logos of both the skateshop and Nike SB. Not that I’m not looking forward to the shoe… it should be an interesting drop. It just seems like a ton of faux viral hype that doesn’t really do all that much.

Viral is definitely being pushed, and evolving. or at least being utilized more frequently. evolution may be questionable.

And full detail on the shoe over at real Concepts blog.

Need to generate hype? try a flashmob, MC Hammer Style

This “flash mob” is just too beautiful not to share:

The beauty lies in the chosen location of a trendy skinny-jean boutique on Sunset Blvd. and the extreme determined Hammer-esque attitudes of the dancers. Apparently they’d had practice: here’s a video from a few weeks ago on Santa Monica Blvd. in front of the Troubadour.

The interesting thing is that at the end of the Sunset Blvd. video, there’s a URL,, which takes you to the splash page for Hammer’s new reality TV show, where, among other things, this video is embedded on the site.


I have to question the true flashmob nature of the video clips above, and I can only begin to guess how big of a hand A&E TV had in the whole process. Oh. and in case you were worried, you can follow Hammer on Twitter! (seriously?)

Regardless, it seems to be a pretty effective way to create hype for your new TV series, and it looks like it’s working.

I mean really… who’s thought about Hammer in the past few years?

Public transportation can be awesome

So for those following, my journey to the southwest has concluded, and I am now in New Mexico. Posting may be a bit sporadic as I get settled, but I’ll do my best to continue with the random smattering of cool stuff. Like this piece. Whoever decided to install a few swings on San Francisco’s BART is a genius. And the resultant photos on flickr (among other places) are exquisitely beautiful. All photos from Audrey Penven (and a few more photos after the jump)


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The Easter AIG Hunt

Happy Easter to all those celebrating today (and chag sameach to all those celebrating Passover as well… I don’t want any of my posts to seem exclusive!). This piece entitled “Easter AIG Hunt” from stencil artist Above seemed depressingly poignant, and made me smile a bit.


via the always fascinating WoosterCollective. If you want more close up shots, check out the video clip that goes with it over at Above’s Vimeo page.

When is a subway station art?

I’m a pretty big fan of the clips I’ve seen from Improv Everywhere (like the frozen train station and the computers in Starbucks).  This one is no different:

turning a subway into an art gallery is such a simple idea, yet it’s done cleanly and just well enough to create that bit of confusion that makes their stuff so powerful.

Photoshop in real life: adbusting in the Berlin subway

This has been making the blog rounds, and every time I see it, all i can think of is “cool.” call it what you want: photoshop adbusting, graffiti, street art, or what have you. But regardless, there are some interesting ideas going on there. Simply wheatpasted images of photoshop toolbars pasted over existing ads in the Berlin subway. Artist credit goes to Epoxy, Mr Talion, Baveux & Kone.


More pics (and full image credits) after the jump

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