The focus of everything (relatively, of course) is become increasingly content and production-centric. Blog posts, facebook wall updates, new product launches, new campaigns, etc. etc. Content production is great and all, but when the content itself starts to lack, then what good is it?
I’m constantly surprised and disappointed by the lack of quality, finesse, and attention to detail that some cool ideas/products/people are receiving. Content just for the sake of content, regardless of polish, isn’t always a good thing. Sometimes paying close attention to minute details can make a world of difference. Take this example from Widmer Bros. Brewing Co. in Portland. The product itself is the beer, and sure, they made some decent labels to package it. But the real attention to detail is the unique and rotating “prost” printed under each and every cap.
(click the image for hi-res, CC licensed)
That kind of detail is what works toward better product recognition, better name recognition, and just an all-around better product. In a time when everyone is spewing anything and everything across the world via twitter, facebook, YouTube, and even eBay, Etsy, and other retail outlets – even extending to the local grocery store, it’s nice to see some people still taking the time to look at each and every detail. Although Widmer was paying attention to the details several years ago when they re-designed their UPC Codes. Its good to see they still pay attention.
Posted in advertising, art, beer, branding, creativity, design, food, graphic design, idea, logo, packaging, Photography, product design
I wrote about the new pepsi logo a while back, and expressed uncertainty. Well, others have taken it further than uncertainty. I’m digging this in an oddly uncomfortable way.
The image is from San Francisco artist Lawrence Yang. Check out his impressive work at suckatlife.com, and his blog is at blowatlife.blogspot.com. It’s always cool when (good) artists get inadvertently thrust into the spotlight… and their work gets more exposure. Cool stuff. Via the always interesting BlackBunneh.
I’ve been adamantly aganst the cocept of “Diet Coke Plus” since it was first announced. It just seems wrong. And apparently the FDA agrees. Last month, they sent a letter to Coca-Cola outlining how Diet Coke Plus is in violation of labeling laws. Apparently usage of the term “Plus” has been standardized as a comparative term and may only be used for certain fortified foods and beverages. And since Coca-Cola didn’t specify a reference product that this one is “Plus” verison of, it’s pretty much in violation.
The FDA decided to add another zinger in their letter:
Your product Diet Coke Plus is a carbonated beverage. The policy on fortification in 21 CFR 104.20(a) states that the FDA does not consider it appropriate to fortify snack foods such as carbonated beverages.
So basically, Diet Coke Plus was a bad idea on multiple levels. I’m curious to see what ends up happening with this one. Maybe it will be relabeled as Diet Coke sort-of-plus.
I can’t say I’m a huge fan of the “thinking Arby’s” campaign… at times, it just feels contrived and forced. But this piece kind of changed my mind just a bit. Done by Fletcher Martin in Atlanta, billboards were hijacked with giant Arby’s “thought” balloons. This is the kind of idea I can get behind.
[from Billboardom via Ads of the World]
Wow. I’m really not sure how effective this is, but I am sure of how awesome it is.
Basically, Flogos are giant foam “coulds” in the shape of logos. You get the idea. There’s a ton of info on Flogos over on the Flogos website, including more video samples. This particular promo is even more impressive, because the flying cloud format works perfectly for Kirby, whom I will always have a soft spot for.
A new Pepsi logo. All i can think of when I see it is an airline. It just looks perfect to position on the tail of a 747. I’m not sure what was wrong with the old pepsi logo, and while I see the similarities, this one just looks weird. Even more weird are the Mountain Dew and Gatorade logos (after the jump).
I first read about it the other day at Brand New via Adgoodness and was intrigued. Then Louis was kind enough to make sure I had seen the newest wave of logos from the patent office, including the revised Mt. Dew and Gatorade logos (who decided those were a good idea?!?).
I’m a fan of re-branding, partly because of the attention to the brand it forces those within the company to pay. It gives a reason to truly examine the brand and figure out where it’s going. That being said, I’m not sure that Pepsi really needed to go anywhere. I suppose time will tell… and these are just spec patent graphics, nothing final. But as far as I’m concerned, it doesn’t necessarily bode well for the future of Pepsi co.’s bottles.
Follow the jump to check out all the logos in their redesigned glory [via brand new]