Nike usually does some impressive work across the board. This time around, it’s no different.
The posters, signs, and wall pastings started showing up around Boston last week. Then the blog chronicling the dangers of this hazardous blue lobster showed up, complete with some fairly impressively produced video clips, and the usual smattering of viral-style clips like this one:
While a cool concept (no pun intended), it seems a bit overhyped, a bit over-viraled, if you will. And to go from first viral leak to final announcement of the shoe drop in less than 2 weeks feels a bit rushed. They’re still releasing viral concept videos after already announcing the shoe… just seems a bit rushed and not fully put together. The blog is just a simple wordpress blog (not that there’s anything wrong with that… just look at this blog) and a few clicks lead to logos of both the skateshop and Nike SB. Not that I’m not looking forward to the shoe… it should be an interesting drop. It just seems like a ton of faux viral hype that doesn’t really do all that much.
Viral is definitely being pushed, and evolving. or at least being utilized more frequently. evolution may be questionable.
And full detail on the shoe over at real Concepts blog.