Category Archives: packaging

The naming of products is a difficult matter. Or is it? Just look at the typefaces!

 

There is a time and a place for every typeface. Yes, even Comic Sans. But that doesn’t mean that there aren’t typefaces that I despise with a passion. For many, it’s Comic Sans.  So much so, that there are entire websites like Ban Comic Sans dedicated to it’s atrocities. I don’t personally mind Comic Sans that much. My ‘Comic Sans’, if you will, is the typeface Giddy Up. Something about the fake cowboy motif and the stars just kind of irks me. I realize there’s a time and a place where it works as display type, but I hope I’m never around for that time or that place. Which led me to be completely floored when I came across this:

Giddy Up & Go Granola Packaging

Giddy Up & Go close-up

The Giddy Up & Go granola from Thoughtful Foods was pretty good. But I can’t figure out what happened with the name! How does a product end up with the same name as the prominent typeface that’s used on it’s packaging?!? There are two possible scenarios that I was able to come up with:

Scenario #1:

“Our product is called Giddy Up & Go granola. What typeface should we use for our packaging?”

“Oh hey! Look! There’s an awesome typeface that has the same name as our Granola!”

“We should use that! And be sure to put a drop shadow on it too!”

or

Scenario #2: We have this product, but we can’t figure out what to call it. We have these typefaces that we like for the packaging.

“Ooh! I like that swirly typeface… what’s it called?”

“It’s called Giddy Up.”

“That’s a great name! Lets call it “Giddy Up Granola!” and give it a drop shadow!”

I’m flabbergasted and dumbfounded. How does this happen? And why did it need that drop shadow on top of it all? The food might be ‘Thoughtful” but I’m not convinced the design is.

Hey! Read this! (and why regular posting has been temporarily suspended)

Sometimes you have to be direct to get your message across. Like this beautiful bit of package design courtesy of the Hain Celestial Group:

Hey! Read my label!

Apparently organic foods and subtlety don’t go hand in hand. Although I suppose it is somewhat attention grabbing and effective, in an annoying sort of way. I’m fine with my rice crisps not having any attitude, thank you. Anyway…

Once again, I’m in the process of moving again, although just a few miles away this time – not half way across the country. So at the moment, I have no internet and no substantial time. Add to it the duties involved with showing a visiting friend around the area, and unfortunately the blog has fallen by the wayside. Dare I say it, I’m on a non-blogging staycation! (imagine regurgitation sounds here).

Anyway, a photo for all you photo lovers from my recent trip to White Sands National Monument.

clouds at white sands

Most likely, assuming all goes according to a loose plan, semi-regular posting should theoretically resume in a few days.

Package and Graphic Design at it’s best: Brooklyn Fare

As many know, I hold a special place in my mind for restaurants and markets. That’s part of the reason that good design for food establishments makes me so happy.

brooklyn-fare-coffee-cups

All designed by Mucca Design for Brooklyn Fare, it’s simple, direct, and an absolutely perfect blend of crisp and ballsy copy with exceptionaly clean, almost modernist design (that kind of reminds me of the W+K work for The Guardian).

Eat Me Daily has an awesome write up with great info and an awesome video.

The Hot Summer Sun is here: you need Will Powered Quality Sunscreen!ty

I have to say, I’m not completely sold on Will Ferrell. But he keeps doing things that slowly change my opinion… like this:

What better way to protect yourself against that evil ball of gas in the sky than with some product from Will Powered Quality®.

willferrellscreen

Will Ferrell’s line of suncreen even recieved a post on Consumer Reports Health Blog, though the admitted not trying at and used it mostly as a reminder to wear sunscreen. Which isn’t a bad idea. So let me use this opportunity to remind you all to wear your sunscreen (in a fashion as un-Baz Luhrmann as possible). The coolest thing about these products (aside from the brilliantly beautiful packaging) is that 100% of the proceeds go to Cancer for College, a scholarship fund created for cancer survivors. Check out the link here to purchase, or just to read some of the product descriptions.