There is a time and a place for every typeface. Yes, even Comic Sans. But that doesn’t mean that there aren’t typefaces that I despise with a passion. For many, it’s Comic Sans. So much so, that there are entire websites like Ban Comic Sans dedicated to it’s atrocities. I don’t personally mind Comic Sans that much. My ‘Comic Sans’, if you will, is the typeface Giddy Up. Something about the fake cowboy motif and the stars just kind of irks me. I realize there’s a time and a place where it works as display type, but I hope I’m never around for that time or that place. Which led me to be completely floored when I came across this:
The Giddy Up & Go granola from Thoughtful Foods was pretty good. But I can’t figure out what happened with the name! How does a product end up with the same name as the prominent typeface that’s used on it’s packaging?!? There are two possible scenarios that I was able to come up with:
“Our product is called Giddy Up & Go granola. What typeface should we use for our packaging?”
“Oh hey! Look! There’s an awesome typeface that has the same name as our Granola!”
“We should use that! And be sure to put a drop shadow on it too!”
Scenario #2: We have this product, but we can’t figure out what to call it. We have these typefaces that we like for the packaging.
“Ooh! I like that swirly typeface… what’s it called?”
“It’s called Giddy Up.”
“That’s a great name! Lets call it “Giddy Up Granola!” and give it a drop shadow!”
I’m flabbergasted and dumbfounded. How does this happen? And why did it need that drop shadow on top of it all? The food might be ‘Thoughtful” but I’m not convinced the design is.
The focus of everything (relatively, of course) is become increasingly content and production-centric. Blog posts, facebook wall updates, new product launches, new campaigns, etc. etc. Content production is great and all, but when the content itself starts to lack, then what good is it?
I’m constantly surprised and disappointed by the lack of quality, finesse, and attention to detail that some cool ideas/products/people are receiving. Content just for the sake of content, regardless of polish, isn’t always a good thing. Sometimes paying close attention to minute details can make a world of difference. Take this example from Widmer Bros. Brewing Co. in Portland. The product itself is the beer, and sure, they made some decent labels to package it. But the real attention to detail is the unique and rotating “prost” printed under each and every cap.
(click the image for hi-res, CC licensed)
That kind of detail is what works toward better product recognition, better name recognition, and just an all-around better product. In a time when everyone is spewing anything and everything across the world via twitter, facebook, YouTube, and even eBay, Etsy, and other retail outlets – even extending to the local grocery store, it’s nice to see some people still taking the time to look at each and every detail. Although Widmer was paying attention to the details several years ago when they re-designed their UPC Codes. Its good to see they still pay attention.
Posted in advertising, art, beer, branding, creativity, design, food, graphic design, idea, logo, packaging, Photography, product design
Sometimes you have to be direct to get your message across. Like this beautiful bit of package design courtesy of the Hain Celestial Group:
Apparently organic foods and subtlety don’t go hand in hand. Although I suppose it is somewhat attention grabbing and effective, in an annoying sort of way. I’m fine with my rice crisps not having any attitude, thank you. Anyway…
Once again, I’m in the process of moving again, although just a few miles away this time – not half way across the country. So at the moment, I have no internet and no substantial time. Add to it the duties involved with showing a visiting friend around the area, and unfortunately the blog has fallen by the wayside. Dare I say it, I’m on a non-blogging staycation! (imagine regurgitation sounds here).
Anyway, a photo for all you photo lovers from my recent trip to White Sands National Monument.
Most likely, assuming all goes according to a loose plan, semi-regular posting should theoretically resume in a few days.
Posted in advertising, art, bizarre, branding, crazy, creativity, design, food, graphic design, language, packaging, Photography
As many know, I hold a special place in my mind for restaurants and markets. That’s part of the reason that good design for food establishments makes me so happy.
All designed by Mucca Design for Brooklyn Fare, it’s simple, direct, and an absolutely perfect blend of crisp and ballsy copy with exceptionaly clean, almost modernist design (that kind of reminds me of the W+K work for The Guardian).
Eat Me Daily has an awesome write up with great info and an awesome video.
I have to say, I’m not completely sold on Will Ferrell. But he keeps doing things that slowly change my opinion… like this:
What better way to protect yourself against that evil ball of gas in the sky than with some product from Will Powered Quality®.
Will Ferrell’s line of suncreen even recieved a post on Consumer Reports Health Blog, though the admitted not trying at and used it mostly as a reminder to wear sunscreen. Which isn’t a bad idea. So let me use this opportunity to remind you all to wear your sunscreen (in a fashion as un-Baz Luhrmann as possible). The coolest thing about these products (aside from the brilliantly beautiful packaging) is that 100% of the proceeds go to Cancer for College, a scholarship fund created for cancer survivors. Check out the link here to purchase, or just to read some of the product descriptions.
I’ve been adamantly aganst the cocept of “Diet Coke Plus” since it was first announced. It just seems wrong. And apparently the FDA agrees. Last month, they sent a letter to Coca-Cola outlining how Diet Coke Plus is in violation of labeling laws. Apparently usage of the term “Plus” has been standardized as a comparative term and may only be used for certain fortified foods and beverages. And since Coca-Cola didn’t specify a reference product that this one is “Plus” verison of, it’s pretty much in violation.
The FDA decided to add another zinger in their letter:
Your product Diet Coke Plus is a carbonated beverage. The policy on fortification in 21 CFR 104.20(a) states that the FDA does not consider it appropriate to fortify snack foods such as carbonated beverages.
So basically, Diet Coke Plus was a bad idea on multiple levels. I’m curious to see what ends up happening with this one. Maybe it will be relabeled as Diet Coke sort-of-plus.
A new Pepsi logo. All i can think of when I see it is an airline. It just looks perfect to position on the tail of a 747. I’m not sure what was wrong with the old pepsi logo, and while I see the similarities, this one just looks weird. Even more weird are the Mountain Dew and Gatorade logos (after the jump).
I first read about it the other day at Brand New via Adgoodness and was intrigued. Then Louis was kind enough to make sure I had seen the newest wave of logos from the patent office, including the revised Mt. Dew and Gatorade logos (who decided those were a good idea?!?).
I’m a fan of re-branding, partly because of the attention to the brand it forces those within the company to pay. It gives a reason to truly examine the brand and figure out where it’s going. That being said, I’m not sure that Pepsi really needed to go anywhere. I suppose time will tell… and these are just spec patent graphics, nothing final. But as far as I’m concerned, it doesn’t necessarily bode well for the future of Pepsi co.’s bottles.
Follow the jump to check out all the logos in their redesigned glory [via brand new]