Category Archives: simplicity

Analog in a digital world? or How to get the full TSA pat down

For those who aren’t aware, I got a BFA in Photography what seems like eons ago… which means that I actually shot a good deal of photography on film. That clear stuff that had images on ’em, before digital photos. Remember that? yeah… probably not. I barely do.

As my previous post mentioned, it was Worldwide Pinhole Day, and even though one can put a pinhole lens on a digital camera, it just seemed wrong… kind of like watching a Milli Vanilli music video in Dolby 5.1… just not quite appropriate for the situation. So I resolved to bust out a film camera to appropriately capture the decisive moment. However, I was traveling that weekend, and had to travel via air. And apparently, asking to have your high-speed film hand-checked to avoild x-ray machine fogging, is an automatic ticket to a full TSA pat down, complete with swabbing inside the waistline of the jeans. I didn’t realize film was that offensive.

And what’s more surprising – or rather, disappointing – is that it’s near impossible to find a good place who will just develop a roll of film. Most drugstores either charge an arm and a leg or require you to buy a full set of prints – which I wasn’t really needing. I ended up begrudgingly heading to Wally World, where they promptly developed my film, complete with gobs of residual crap gummed up on the negatives, and about 50% of them with scratches.
So in summary, I wanted to remain true to traditional photography and shoot film – which left me with a rather uncomfortable TSA patdown and an expensively developed roll of negatives that may or may not be salvageable. Milli Vanilli in Dolby Surround isn’t sounding all that bad right now.

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“Lapin”: proof that simplicity can still kick ass

Whoah. Action on Questioning Reality. I feel like I’ve entered another dimension. Or maybe a past one…

Either way, eight months is entirely too long for this blog to go un-tended. And while I can’t guarantee anything new will come of this revisitation, a career change, a location change, and a mentality change may be just what this blog needs to get back into the swing of things. And on that note, I present you with “Lapin” (which is french for “rabbit,” in case you were wondering):

I’ve been a longtime fan of Kuntzel+Deygas… and their footwear collaboration with Lacoste I wrote about eons ago blew me a way. They did the title sequence to Catch Me If You Can (yeah, the one with Leo), and there’s something about their visual dynamic, style, and simplicity that I’ve always been drawn to, hence my undying love for Caperino and Peperone.

There’s just something so simplistically enjoyable about this rabbit clip that I can’t quite put my finger on, but that’s okay, because I love it. And it’s proof that things don’t always have to be crazy. Yeah, a million bouncing balls or a giant King mask are cool, but a simple pencil and paper drawing can be even better.

 

Something from (almost) nothing

I’ve always been a proponent of simplicity. whether in idea, execution, or just life in general, simplicity is never a bad thing. And in everything from advertising to film to food, there seems to be an overwhelming trend toward grandiosity (just think of the most recent blockbuster film). Sometimes, simple can be just as effective. Sometimes a bit of time and a few bucks can yield results as interesting as muti-million-dollar special-effects. Like this music video from Fujiya & Miyagi, which is neither brand spankin’ new nor earth shattering, but it’s pretty solid and makes me smile.

Bizarre Clip-o-the-weekend: The Documentary of Horatio Pyewackett Caractacus Fearns the cat

I really don’t know what this means. or what’s going on. or why I keep watching it. The combination of music, cinematography, and a bizarre cat combines to make something strangely captivating yet equally confusing. And the cat is named Horatio Pyewackett Caractacus Fearns. You can’t really beat that. And in case you were wondering, the track, as per the youtube page, is The Last Stand Of Pucho Vasquez by Merchandise (which I’m really digging).

Honda insight: “Let It Shine” … Honda continues to shine

I’m a bit tired. It’s early and I’m sitting in an airport waiting to go home… but this spot flat out rocks:

W+K Amsterdam amazes once again with a simplistic yet powerful spot for the new Honda Insight. I’m not sold on the car, but this spot blows me away. And the custom-orchestrated soundtrack is dead on perfection.  Directed by Erik van Wyk, the spot is a beautiful orchestration of Honda headlights, computer software, and a good dose of creativity. More info on the filming, a behind the scenes, and full credits can be found over at the inspiration room.

When simple works: LeBron James – Brace Yourself

Virals don’t have to be over the top. They don’t have to involve people jumping into their own pants or exploding soda bottles. They just need to draw a bit of interest. And sometimes the simplest executions can be the most captivating, hence spurring buzz. Which this spot featuring LeBron James certainly has been doing:

The viral, which is being spread fairly quickly, is certainly generating some interesting commentary… time will tell.

It’s Strongbow Season?

something about the combination of a simple idea, innosence, and a beautiful yet subtle soundtrack that takes a backseat to some beautiful filmography make this spot pretty impressive. For Strongbow Cider, done by Clemenger BBDO out of Melbourne.  Full credits if you click through to YouTube. It’s just got a nice feel for a big-brand alcohol spot. and it makes me happy.