Growing up in the greater metropolis of the Nike empire, my high school was one of the early testing grounds for Nike’s “Grind”, which was kind of cool, except for that year that they realized the field was way too hard and that’s why people were breaking so many bones and they had to replace the entire field… but I digress. The technology has come a long way, and this minute-long video from ManvsMachine Design & Motion Studio in London promoting Nike’s Reuse-A-Shoe campaign is pretty beautiful.
The animation is gorgeous, the music is spot-on, and the voiceover works beautifully as well. Nice when it all comes together.
Check out the full project page over at ManvsMachine’s site.
The idea of filming rugged cell phones being put through the paces isn’t anything new… but something about the style and the execution of this clip really makes me want to go get whatever phone they’re testing:
sometimes the most simple displays can be the most effective. Sure, a phone that can do a googleplex of things from twittering my neighbors cat to making me breakfast is cool, but as soon as an enemy wielding a golf club enters the scene, it really only boils down to one thing.
beautiful. Funny without being outright dumb and clever enough to not feel contrived. A beautiful blend of elements for the Denver Museum of Nature & Science. Smoke & Mirrors New York teamed up with Carmichael Lynch Minneapolis to execute the impressive spot.
Here’s the blurb on the creation from Smoke & Mirrors, pulled from the unusually informative description on the YouTube page:
Via our recently ramped up 3D department we were able to create, rig, animate and render the entire project in under a month. Smoke & Mirrors filmed the live-action backgrounds in Central Park, then the Manhattan skyline was replaced with the Denver Museum area in post.
Every detail from the ice cracking under the reptile’s tremendous weight, to ice chips flying from its slipping feet were rendered to create a believable, cohesive scene.
It’s amazing what can happen when a good idea is put in the right hands and allowed to flourish. Check out this spot for soccer club St. Pauli.
The spot is promoting “the roughest jacket of the world,” which can be purchased here. The agency, Marke23 handed the idea over to Schöenheistfarm, who did some impressive work for what’s essentially a jacket commercial. Pretty impressive. Especially if you think about all the other less-impressive creative realizations that could have been brought to life.