Category Archives: technology

UFOs and Piccadilly Circus

Piccadilly Circus seems to be a pretty popular spot for advertising lately… whether outdoor interactive (like this McD’s spot) or viral.

This one is right up my alley. Bizarre, crazy, barely makes sense, yet still makes me smile. I know it follows the regular (exhausted?) viral formula, but it’s a bit more blatant and actually pimps a product feature – something most virals kind of fall short on.

and a side note on this blog… posting may still be a bit sporadic, as obtaining internet in southern new mexico is more difficult than I anticipated (and “Comcastic” is quickly becoming a less-than-favorable adjective in my repertoire).


MCA, Cancer, The Beastie Boys, and how social media is changing the news

Yesterday, The Beastie Boys’ Adam Yauch and Adam Horovitz¬† (more commonly known MCA and Ad Rock) put up a YouTube video as a splash page to the Beastie Boys homepage basically announcing that MCA has cancer of the parotid gland and a lymph node and they would be postponing tour dates and their much-anticipated upcoming new album release.

Fortunately, they didn’t seem all that concerned, so hopefully all will work out well. It’s interesting to see YouTube replacing the traditional press release. The Beastie Boys release their message via YouTube, and the news outlets, including giants like the New York Times, are writing articles entirely based from the video. (NTY article) It’s a unique format in that it offers both information (assuming the creator provides it), and quotes that one can’t extract from a traditional press release. The reporters can comment on mood, atmosphere, setting, and tone, all of which don’t exist in a normal press release. Interesting to see, and certainly speaks volumes for the validity of (at least some) social media outlets.

And as expected, as soon as the news broke, MCA’s Wiki Page was ammended like clockwork.

On a side note I’m amused by the NTY article referring to the guys as Mr. Yauch and Mr. Horovitz. makes me chuckle a bit.

And in other Beastie Boys news, there’s a recently released closer-to-finished version of “Too Many Rappers” featuring Nas. You can check it out here.

illcommunicationAnd one other Beastie Boys tidbit: Fifteen years have now passed since Spike Jonze directed the video for “Sabatoge” and the Beastie Boys have released a remastered version of Ill Communication, complete with a bonus disc of extra tracks. Definitely worth picking up.

Proof that cell phone commercials can be interesting: Net10 and Bas Rutten

These spots pretty much speak for themselves. An interesting way to promote cell phone service, courtesy of the always interesting minds at Droga5 and Epoch films. Somehow, someone decided that Net10 and mixed martial artist Bas Rutten go hand in hand. This is the result:

You can follow and check out more at the Cell Defense website.

Follow the jump for another video, featuring, among other insanity, Bas screaming “Cancel your face” repeatedly. Beautiful.

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Bizarre video clip-o-the-weekend: A sumo great and Brad Pitt

Last I checked, it’s the weekend, thus an artificially constructed reasoning for posting random and bizarre video clips. Often, some of the most random and bizarre come as a result of celebrities staring in commercials in other countries. These spots for cell service SoftBank feature Sumo great Musashimaru and Brad Pitt. oddly humorous… well beyond the obvious intended humor, I’d say.

Sour + a bunch of web cams = an incredible music video

In case you haven’t seen this music video for Sour‘s “Hibi No Niero” (tone of everyday) yet, which seems to be popping up everywhere, here it is. Mindblowing orchestration that gives new meaning, new direction, and new possibilities to webcams and social connectivity.

directed by Masashi Kawamura, Hal Kirkland, Magico Nakamura, Masayoshi Nakamura. Amazing. And also pretty stunning to include your existing fanbase in your video.

The Social Media Venn Diagram analyzes your social habits

I’ve been meaning to post this up for a while now… I keep looking at and keep laughing, but somehow forget to post it. I myself am on the fence with most social media outlets (as most who try to keep in touch with me probably know). I understand them, but at the same time, I don’t. They make sense, and the advertising/social networking possibilities are huge. But this beautiful diagram kind of sums up the other side of my feelings.


Available as a t-shirt from Despair.¬† And I have to say, there’s some beautiful irony in a social networking diagram on a t-shirt.

Need a phone that can stand up to the rigors of golfing?

The idea of filming rugged cell phones being put through the paces isn’t anything new… but something about the style and the execution of this clip really makes me want to go get whatever phone they’re testing:

sometimes the most simple displays can be the most effective. Sure, a phone that can do a googleplex of things from twittering my neighbors cat to making me breakfast is cool, but as soon as an enemy wielding a golf club enters the scene, it really only boils down to one thing.