So I wrote in anticipation of the Play-doh Sony Bravia spot a few weeks ago. I guess more than a few people knew of my anticipation, as I recieved several e-mails, several text messages, and even a phone call to make sure I knew that the spot I was waiting for has finally arrived.
So it’s here, and I have to say all of my anticipation, hopes, dreams, and all that other stuff came true. I’m downright impressed. I had mixed feelings (as i mentioned previously) after the second spot in the series (the Glasgow Paint spot) which I felt was lackluster, confusing, and didn’t really have a whole lot of feeling. This, on the other hand, is exactly what I feel the Colour Like No Other campaign should be (and is) about. It takes the emotion and feelings that were so dramatic in the Balls spot, but twists it in a different buy almost equally strong fashion. different feeling and music, somehow reflective and appropriate for the times, it just feels right to me.
I know some people love or hate it, and I can understand most of the points people have (animation quality/style, music choice, message, etc), but I have to say that I actually like a lot of the choices that many seem to dislike, and on the whole, I’m pretty impressed, and not at all disappointed. It just kind of made my day, I think.
[ for the high-res spot, check out the Bravia site here]